The article 4 of the Trademark Law of the People's Republic of China regulate that a person who engaged in the production, manufacturing, processing, selection, distribution of commodities or provision of services wants to obtain exclusive right to trademark ,and it is necessary to apply for trademark registration in the trademark office .
Trademark is the precondition of product publicity and brand construction:
1.Trademark significance is a key point to obtain exclusive right to trademark, it can help consumers to recognize commodities better and link the quality with the brand, so as to bring huge market value to the enterprise by the recognition from customers.
2.With the brand effect, the enterprise shall increase the market value of the trademark through the transfer, licensing and pledge of the trademark, bringing greater profits to the enterprise.
3.The legal protection of trademark shows the monopoly of trademark use, and it can help enterprises to consolidate the market and obtain compensation/punitive under the circumstances of infringement.
In the application for trademark registration in mainland China, it is necessary to determine the trademark design which not only includes text trademark, graphic trademark, but also the combined. It takes about 6-9 months to apply for trademark registration.
Haijun team has very rich experience in the field of trademark application, among us, the trademark agents with more than ten years of experience help our clients to apply for trademark application. In addition, we shall give customers professional advice as well.